Please note that the conference is held in English.
Better Brands has 3 overarching themes:
- The Future Marketplace
The latest insights about companies, brands, consumers, decision makers and opinion leaders. What drives a sustainable brand and why?
- Communicating Sustainability
Tools, models and examples of how to optimize your opportunities and build a strong sustainable brand. Both strategic and creative examples.
- Media, Social Media & Crises Management
The role of the media. How to work proactively with media and social media to create opportunities and avoid crises.
EXAMPLES OF COMPANIES ATTENDING BETTER BRANDS
08.00 – REGISTRATION OPENS
08.30 – BREAKFAST & NETWORKING
09.00 – THE CONFERENCE STARTS – INTRODUCTION BY SUSTAINABLE BRAND INSIGHT
- The Purpose of The Better Brands Conference
- The Context of The Better Brand Conference
09.15 – ARE YOU READY FOR WHEN YOU CUSTOMERS RADICALIZE?
In the next 10 years, three interconnected factors have the potential to exacerbate the frustration of the people towards companies.
- Ethical Business Practices – Examples of how consumers are willing to pay more for ethical products, and are willing to reward companies that do good and treat their workers well, and companies that are doing these things. And companies that are not.
- Climate Change – I'll contrast companies taking the necessary radical steps to truly combat climate change -and the ones that are just greenwashing.
- Automation – I'll look at crazy examples of the early stages of automation and robots taking people's jobs and how companies discuss this.
10.00 – NETWORKING BREAK WITH SURPRISE!
10.15 – MAKING SUSTAINABILITY SEXY TO THE MAINSTREAM CROWD
Fed up with a packaging 'overdose', Milena founded Original Unverpackt in Berlin. It is a crowdfunded success where Berlin shoppers help themselves from large containers of food and toiletries. They bring their own containers and take as much of each thing as they need. It is called 'Precycling' and the initiative eliminates packaging and also reduces food waste.
The journey from launching the first store in 2014 to opening up the second during 2016 along with a webshop has been filled with challenges. Milena will talk about how she and her team has managed to make sustainability issues like waste relevant to the mainstream audience. How she "made it sexy" instead of boring.
10.40 – COMPASSIONATE BUSINESS & COMMUNICATION
Emma is the co-founder and associate publisher of Salt Magazine - a media platform for business who are committed to a new way of thinking. The magazine is for innovators, disruptors and change-agents.
Emma will talk about how different sectors on the market like Finance, Energy and Food can be forces for good. Based on Salt´s manifesto "Compassionate Business", she will use concrete cases and examples from big multinational brands as well as small local ones.
11.10 – #CIRCULARFASHION - A QUEST FOR CHANGING THE FASHION INDUSTRY
Filippa K is on a quest to change the fashion industry through transparency and engagement. Elin and her colleague Ellen Dixdotter (Chief Marketing Officer) will talk about how the go about it. They will also present the results from a big campaign launched during Copenhagen Fashion Summit, the week before.
11.45 – SUMMARY OF THE MORNING SESSIONS
3 people brand representatives from the audience will summarize and evaluate the morning sessions on stage. In the name of transparency ;)
12.00 – LUNCH BREAK WITH SURPRISE!
13.00 – HOW TO GET PEOPLE TO READ YOUR SUSTAINABILITY REPORT
Sustainability Reporting is a wonderful thing, but let´s be honest - it's not exactly popular reading. But that doesn't mean there isn't a huge opportunity to use the hard work you've put into your report in new and creative ways. This will not only benefit your company but help to educate all stakeholders about your sustainability efforts and why they matter.
Lets take a look at how new media, open data, crowdsourcing platforms, and social media are changing the transparency and sustainability landscape. In this interactive session, Nicholas will showcase how their emerging business tools and platforms are capturing a multi-dimensional view of material issues and closing the gaps between regulators, companies, and the public.
13.20 – CREATIVE SUSTAINABILITY COMMUNICATION
14.30 – NETWORKING BREAK WITH SURPRISE!
15.00 – CRITICAL OPTIMISM - THE ROLE OF MEDIA
The intersection of sustainability and "new media" is as exciting as it is confusing. With less control over their image and brands, companies need to learn to manage their sustainability reputations in a wild west of bloggers, tweeters and instagrammers, as well as a traditional media who is as vigilant as ever.
At the same time, when it comes to sustainability, the media have a responsibility to advance the cause - that means working with companies who are doing the right thing as well as critiquing those who are not. This concept is called "critical optimism" and it can benefit both media and companies alike.
15.15 – THE ROLE OF THE MEDIA - PANEL DISCUSSION
Representatives from media outlets will discuss the role of the media from the following perspectives:
- Why is the media always "out to get" corporations and brands?
- How can the media encourage brands instead of attacking them?
- How can media work with corporations and brands to create shared value?
15.30 – RISKS & OPPORTUNITIES PROVIDED BY THE NEW MEDIA LANDSCAPE
16.00 – WHAT CAN BRANDS EXPECT IN THE (10) YEARS TO COME?
16.30 – NETWORKING & DRINKS